It was a strong growth year for the RER 100, not unexpected given the general improvement in the construction economy. Overall, the total rental volume of the RER 100 topped $17.7 billion and grew 15 percent compared to 2014. While the equipment rental industry is still fragmented in many ways, the 100 largest companies accounted for close to half of the industry’s volume.

隨著經(jīng)濟(jì)建設(shè)普遍提高，RER100取得長足發(fā)展也是意料之中�？傮w來說，RER100租賃總量高達(dá)177億美元，較2014年增長了15%。然而，設(shè)備租賃業(yè)發(fā)展仍不平衡，前100個(gè)最大租賃公司占行業(yè)總量的一半左右。

Not every rental company increased its rental volume in 2014. Seven RER 100 companies reported rental volume decreases, although a few of those companies increased total revenues. But, the vast majority of RER 100 companies increased rental volume and some of the jumps were dramatic.

2014年不是每個(gè)租賃公司的租賃業(yè)務(wù)量都取得了增長。RER100中有7家公司租賃業(yè)務(wù)量下降，盡管他們其中一些公司的總收益增加了。但是，絕大多數(shù)RER100的公司租賃業(yè)務(wù)量取得了發(fā)展，一些公司實(shí)現(xiàn)了戲劇式增長。

Cooper Equipment Rental nearly doubled its rental volume, although acquisitions played a role. Leppo Group’s rental volume spiked more than 50 percent; Sims Crane & Equipment jumped more than 40 percent and seven companies had increases of more than 30 percent (Louisiana Rents, 4 Rivers Equipment, B&G Equipment & Supply, Illinois Truck & Equipment, F&M Mafco, Roland Machinery and Champion Rentals. More than a dozen others grew rental volume more than 20 percent and many others were in the high teens .

庫珀設(shè)備租賃公司雖然并購對租賃業(yè)務(wù)量增長起到了助推作用，但是其租賃業(yè)務(wù)量翻了近一番。力寶集團(tuán)租賃業(yè)務(wù)量飆升超過50%；西姆斯起重機(jī)與設(shè)備公司租賃業(yè)務(wù)量增長40%，7個(gè)公司租賃業(yè)務(wù)量增長超過30%（路易斯安那租賃公司、四河設(shè)備、B&G設(shè)備及供應(yīng)公司、伊利諾斯卡車及設(shè)備公司、F&M Mafco、羅蘭機(jī)械、冠軍租賃）超過一打公司租賃業(yè)務(wù)量增長了20%，還有許多公司租賃業(yè)務(wù)量還在其發(fā)展初期。

While projections look good for 2015, with strong optimism for the most part, there are some concerns ahead. Although low oil prices are a “net positive” for many rental companies, with lower operating costs outweighing whatever business is lost to the sector, many others draw significant portions of their revenues from the oil-and-gas market and will find that segment difficult to replace. Another concern is that many companies will continue to transfer assets into more traditional non-residential construction realms, creating a downward pressure on rental rates. With original equipment costs continuing to spiral upward as a result of Tier 4 and rental companies already finding it impossible to raise rental rates enough to compensate for those increased costs, more severe competition is not a welcome development.

2015年租賃業(yè)前景樂觀，在大部分方面發(fā)展向好的情況下，也隱藏著危機(jī)。盡管低油價(jià)給許多租賃公司帶來“正能量”，該行業(yè)任何企業(yè)都追求低運(yùn)營成本，但是許多企業(yè)的絕大部分收益都有賴于石油和天然氣市場，他們會(huì)發(fā)現(xiàn)這是難以取代的。另一個(gè)擔(dān)憂是，許多公司繼續(xù)將資產(chǎn)轉(zhuǎn)移到更傳統(tǒng)的非住宅建筑領(lǐng)域，這就給租賃費(fèi)率帶來下行壓力。由于Tier 4標(biāo)準(zhǔn)致使原始設(shè)備成本繼續(xù)成螺旋式上升，租賃公司意識(shí)到租賃費(fèi)率不能上漲到足以彌補(bǔ)上升的成本，更加激烈的競爭也是不討喜的發(fā)展趨勢。

Nonetheless, 2014 was indeed a record-setting year for the RER 100 and most indications are that the next couple of years will continue the upward trend . Many rental companies laid the foundation for these successes a few years ago by improving operational efficiencies, streamlining and fine-tuning their business practices and methodologies, modernizing their software and professionalizing their business practices. They had to re-structure to survive the recession and the uncertain atmospheres that followed it. After downsizing fleets during the recession, most rental companies have shown remarkable discipline in replenishing their fleet as business returned. Rental companies appear determined to avoid past mistakes, to not become over-leveraged, to not over-invest, and to expand in a disciplined manner. And as typically occurs in an upswing, many rental companies are now growing their staffs, looking to train new personnel and again confronting the challenge of finding qualified drivers and mechanics.

盡管如此，對于RER100來說2014年的確是租賃業(yè)里程碑的一年，而且多項(xiàng)數(shù)據(jù)指標(biāo)顯示，未來幾年將繼續(xù)保持這一上升趨勢。幾年前許多租賃公司通過提高運(yùn)營效率，精簡、調(diào)整業(yè)務(wù)流程和方法，實(shí)現(xiàn)軟件現(xiàn)代化和業(yè)務(wù)專業(yè)化，為現(xiàn)在取得的成功奠定了基礎(chǔ)。租賃公司要通過重組在經(jīng)濟(jì)危機(jī)中生存，以及面對經(jīng)濟(jì)危機(jī)隨之而來的不確定因素。經(jīng)濟(jì)危機(jī)縮小經(jīng)營范圍后，大多數(shù)租賃公司在業(yè)務(wù)需求增長，補(bǔ)充經(jīng)營范圍是都表現(xiàn)出自律性。租賃公司決心避免先前犯過的錯(cuò)誤，不過度消費(fèi)，不過度投資，以自律的方式擴(kuò)大經(jīng)營。就像其他公司發(fā)展過程中都會(huì)經(jīng)歷的一樣，許多租賃公司目前注重員工成長，培訓(xùn)新人，再次戰(zhàn)勝尋找新的發(fā)展動(dòng)力的挑戰(zhàn)，

For the most part, the majority of RER 100 owners remain optimistic that the growth cycle will continue for at least the next couple of years. Non-residential construction markets are improving, multi-family housing is good and single-family may be picking up. Oil and gas is uncertain, but even there most rental company owners say their customers are busy and optimistic. Everybody knows business is cyclical, but for now the rental industry seems to be in the good arc of that cycle.

大多數(shù)情況下，RER100的大多數(shù)業(yè)主仍樂觀地認(rèn)為，此次行業(yè)發(fā)展周期至少在未來兩三年還會(huì)持續(xù)。非住宅建設(shè)市場在發(fā)展中，多戶型住宅市場發(fā)展良好，獨(dú)棟住宅市場可能回升。石油和天然氣市場發(fā)展前景不確定，但是即使有大多數(shù)租賃公司老板認(rèn)為他們的客戶正入駐此市場并態(tài)度樂觀。每個(gè)人都知道業(yè)務(wù)是有周期性的，但是目前來說租賃業(yè)發(fā)展良好，正處于增長周期。

附件：14年北美地區(qū)110家頂尖設(shè)備租賃.doc